Each time you visit the site, a different fabric or wallcovering comes up on the Home page. To accomplish this, I set the Home page up to use a random image generator which picks a fabric or wallcovering image out of a folder and displays it.

On the new site you are now able to view Peter Fasano’s entire collection of fabrics and wallcoverings, in all of their colorways. The site uses Zen Cart’s cataloging, additional image, and add-on lightbox features. And it is a good example of how Zen Cart can truly be customized to meet the personality and needs of the business owner. All customizations were made using Zen Cart’s template system that separates the look-and-feel from the code and logic behind the site.

I would be remiss if I didn’t mention that with Zen Cart the site owner can update all of the content easily themselves. Zen Cart has a powerful Administration tool which, once you are familiar with it , makes maintaining a site a matter of just logging in.

One of the comments I received was: “Thank you for your hard work. The aesthetics of the site are quite beautiful.” Please visit the new Peter Fasano site, I hope you enjoy looking at the fabrics and wallcoverings, I certainly did while working on the site!

I feel better going beyond the holiday season to have the online shopping available for customers who want to purchase meat and blankets even though I don’t see them at the weekly markets. Local customers can put in a cc order online and we can work out the delivery/pick up of the product by the time the order clears the bank. Now when I get email and phone inquiries, I can refer them to the website to follow up with their order. I add custom products for special order requests. I can leave return messages with would-be customers that enable to complete their transaction on line without having to play phone tag. It helps me close the sale on what were just inquiries in the past.

So, I am saying thank you so much for making this possible for me. It is a whole new way of doing business that works extremely well for me. It gives me the flexibility I need as a small business to process orders online, track them, and accept credit card payments. It is also very easy to handle special requests. I am able to quickly integrate the new technology for order processing and customer communication into my business flow. It helps me handle my customers with a level of professionalism that a small family farm rarely is able to deliver.”